New Hong Kong Tatler website launches with better-than-ever user experience
[HONG KONG – 17 December 2018] – Edipresse Media has officially launched its new Hong Kong Tatler website which promises to deliver a better than ever customer experience.
Data has been the driving force behind the new site, which takes engagement to the next level with focused luxury content targeted specifically to reader interests. An advanced content management system now provides editors with a deeper knowledge of real-time trending content and story performance enabling them to maximise traffic and engagement with a bespoke editorial strategy. Edipresse Media also invested in a dedicated internal development team who used consumer engagement analysis and agile software tools to create new advertisement formats that deliver increased viewability and relevancy.
“The new website stays true to Hong Kong Tatler’s key pillars of content—art, people, philanthropy and fashion,” says Edipresse Media’s Chief Creative Officer and Managing Director Sean Fitzpatrick. “Our dedicated team of editors, writers, designers and developers know this is what the Tatler audience wants. Our focus, therefore, is relevancy and not volume; the aim to build a content environment based on consumer engagement.”
Edipresse Media Asia’s Chief Innovation Officer Julie Lee describes the new site as “Smart, native, authentic and agile.” She says: “These are the key focal points that define our product ideations and decisions. Agile tools enable our editors to place interesting and informative content for our audience. Type and location of advertisement formats are intelligently determined based on consumer engagement and interest which means they will be more relevant for our consumers and hence increase viewability and engagement.
Hong Kong Tatler’s successful website launch follows another great triumph for the luxury publication. In October, Hong Kong Tatler won Marketing Magazine’s Best Luxury Digital Media Award for the fifth year in a row.
In related news, from January 2019 Hong Kong Tatler will reduce the environmental impact of its publishing operation by printing on Forest Stewardship Council (FSC)-certified paper. The FSC is an independent, non-profit organization that protects forests through conservation, sustainable development and environmentally sound management.
About Hong Kong Tatler
Hong Kong Tatler has been the most trusted English-language chronicler of the lives of the city’s elite since 1977. Named Marketing Magazine’s No. 1 Luxury Magazine of the Year for five consecutive years as well as Digital Media of the Year for HongKongTatler.com in 2018, the flagship title is supported by eight sister publications across Asia and is Hong Kong’s unparalleled authority on luxury living.
For more information, visit hongkongtatler.com
About Edipresse Media Asia
Edipresse Media Asia is a leading media company known for producing a diverse portfolio of premium print and digital brands throughout the region. Setting the standard for engaging content and extraordinary event experiences, the company’s award-winning brands include Asia Tatler, Home Journal, Asia Tatler Homes, Weddings, Traveller, Society and Best Restaurants. The company set up its Custom Media division in 2010 to leverage its unparalleled expertise in developing branded content, launching magazines and websites, offering content-marketing services, and producing bespoke events, videos and photo shoots for local, regional and international brands. For more information, visit edipressemedia.com
For media enquiries, please contact:
|Edipresse Media Hong Kong
Ms. Vanessa Hui
T: +852 2859 4339